Venturi Road for Institutionalization

Figure depicts a shape named as “Venturi Road” consisting of two funnel adjoining with each other.

Institutionalization stages are placed on this road. As can be seen, business’ institutionalization stages starts with a wide road section, and when arriving to the bottleneck at the middle of Venturi road, stress and mess within the business rise. This bottleneck on Venturi road covers the fourth and fifth stages. Toward the end of fifth stage where institutionalization starts, stress and mess finish and level of confusion starts to diminish.

After completing the institutionalization, the business passing the Venturi road, will continue to grow globally on international highway.

From foundation to institutionalization and internationalization, the significant descriptions you may encounter and defined in this book are tagged on the right side of figure. By this way, we visualized institutionalization model for businesses we have created via Venturi road more clear. Four main sections - my company, confused company, institutional start off and global maturity - composing the model, is showed on Venturi road with their borders.

Hasan Umur

Confused Company - USA

Confused Company - Europe